Trusted by growth teams at Clearco, Wattpad and Blinkist
Pillar is a specialized Meta and Google lead generation agency. We run your ads, follow up with every lead in minutes, and trace each closed deal back to the ad that started it. That’s the Pillar Lead Engine, live in 30 days.
We’ve run lead generation for fintech, software, health and professional services brands across North America.
★★★★★
“Pillar is my first referral anytime someone needs help with paid growth. They are deep product experts, high performing practitioners, and delightful to work with. I haven’t found another agency of this quality.”
★★★★★
“I love working with Adam and the rest of the Pillar team. We can have fairly demanding turnaround times, and Pillar is able to churn out quality work that matches our pace. They’re data-driven performance marketers.”
Anonymous client · credit and business funding
$229,750
in new revenue from $26.3K in ad spend over 9 weeks: 8.7x ad spend, from 177 booked calls and 30 closed sales.
See how we judged itThe Pillar Lead Engine
Every dollar is judged on booked calls and closed revenue. No new CRM: we plug into HubSpot, GoHighLevel or Salesforce.
Google captures buyers already searching. Meta reaches the ones who don’t know you yet.
We research your offer, keywords and competitors, then script, design and edit the ads for Google Search, Performance Max and Meta, with retargeting on both.
Leads become calls while they’re still interested.
Qualifying forms screen out bad fits. Every new lead gets a text and email with a booking link within minutes, and follow-up continues until they reply.
Every closed deal traced to the ad that started it.
A Pillar ID follows each lead into your CRM. Booked calls and closed deals go back to Meta and Google with values, so bidding learns what actually sells.
Services and B2B offers with deals worth thousands that already win customers online. We help you win them predictably.
We cover the marketing, your team closes. You need someone calling new leads within minutes and a CRM that records every deal.
You can invest $15,000+ a month across Meta and Google, and you want revenue reporting, not vanity metrics.
Offers priced too low to pay for a sales call, teams with nobody to call leads back, deals tracked in someone’s head instead of a CRM, or offers we can’t advertise honestly.
How we prove it
Every lead we bring carries an ID from the first click to the closed deal in your CRM. If a deal doesn’t carry our ID, we don’t claim it.
Meta and Google click IDs, UTMs and landing page, stored first-party.
Passed into your form as hidden fields alongside the source.
Mapped onto the contact and the deal so it survives every stage.
Deal value and close date matched from your pipeline.
Booked calls and closed deals uploaded with values, so bidding favors buyers.
One sale, traced end to endPLR-31907
Meta counts that sale. Google counts it too. Your bank account counts it once. Illustrative example.
Access to IDs, source, stage, deal value and dates. Nothing more. Your CRM stays the source of truth.
Before launch we put in writing what counts as a Pillar deal: the attribution window, a brand search rule, and how referrals are handled.
We record 3 to 6 months of results by source before we start, so you see what we added, not just what we touched.
Case study · Anonymous client, credit and business funding
Plus $97,250 collected upfront in the same period.
In the second month, cost per lead fell 31%, from $27.72 to $19.13. Revenue per ad dollar fell too, from 10.0x to 7.3x, and fewer leads booked calls (13.6% vs 17.7%). Cheaper leads didn’t buy. That’s why we judge every ad on revenue.
Client ad and sales data over 9 weeks in 2025. Revenue is contract value. Client name withheld.
We ran paid acquisition for lead-gen brands that went on to big things.
Became a Canadian unicorn in 2021, valued near US$2B, and SoftBank’s first Canadian investment.
Acquired by Naver, the owner of Webtoon, for US$600M in 2021.
Grew to 25M+ users and was acquired by Go1 in 2023.
Delivered 200,000+ free financial plans as a lead engine for advisors.
We were the original ad team, scaling Google and Meta from $0 to $100K a month from the seed stage.
Trusted by 500,000+ Canadians. Revenue tripled in 2020.
Company milestones from public reporting (BetaKit, TechCrunch, Go1, Willful). Felix figures from our own account history.
Lead generation for growth teams at
Google Premier Partner, top 3% of agencies · Meta Business Partner · $1M+ in monthly ad spend managed
Our proven process
Live in 30 days. By day 90 you’ll know exactly which Meta and Google ads fill your calendar and close.
We study your offer, data and competitors, define a qualified lead, install click-to-close tracking, and launch tests across copy, creative and platforms.
We double down on what books qualified calls, cut what doesn’t, and fix bottlenecks in your forms and follow-up. Junk leads fall.
Your first cost-per-closed-deal report. We scale what’s working, balancing spend against your target cost per deal.
Start by proving your cost per qualified call. Ad spend is paid directly to Meta and Google. Then scale, or share the risk with us.
$499 setup + $5,000/month
Tracking built, Meta and Google live, speed-to-lead follow-up and weekly reporting.
Goal: prove your cost per qualified call.
Start with an audit$8,000/month
The full Attract, Respond and Prove engine, with fresh Meta and Google creative every month.
Goal: more booked calls at your target cost.
Talk to us$5,000/month base + an agreed fee per qualified call
A lower base fee plus a fee per qualified call or closed deal, once tracking is proven.
Goal: we win when you close.
See if you qualifyA letter from our founders
Good. You should be. It’s easy to launch an ad, build a landing page and send a report full of cheap leads. It’s much harder to tell you which of those leads booked a call, which ones closed, and which ad started it all.
That’s the part we’ve built our careers on. We’ve run paid ads side by side for more than 8 years, first at Client Magnet, where Adam co-founded the agency, working closely with Kevin, who was Managing Director and Senior Media Buyer, and now at Pillar. Along the way we’ve:
We work as an extension of your team and take on a small number of partners at a time, so you work with us directly, not a junior account manager. Start with a strategy call. You’ll leave with a map of where your ad spend leaks, whether or not we work together.
To your next record quarter,
Adam Scanlon and Kevin Thompson
Co-founders, Pillar
Here’s what happens after you book.
30 minutes on your goals, and whether we can help you hit them.
Read-only access to your ad accounts and a CRM export to trace your last 90 days.
Where the budget leaks, how to fix it, and what it would take to hit your goals.
We agree the plan and credit rules, then go live in 30 days.
Free lead-gen calculator
Work backward from what a closed deal is worth to your ceiling per booked call and per lead.
You can afford to pay up to
$960in ad spend per closed deal
That budget would bring in about $120,000 in new revenue a month. Ceilings, not guarantees.
Compare two campaigns. The cheaper lead isn’t always the cheaper sale.
We’ll send your numbers plus our click-to-closed tracking checklist.
In a free audit we trace your last 90 days of Meta and Google Ads to booked calls and revenue.
Book a strategy callStep 1 of 2: Request
Two minutes to fill in. We read every request and only book audits where we can show you something useful.
Your last 90 days of Meta and Google Ads traced to booked calls and revenue.
Where the budget leaks, in dollars.
A 30/60/90-day plan you can keep, whether or not you hire us.
Read-only access to your Meta and Google Ads accounts, one CRM export of leads and closed deals, and 20 minutes with whoever owns sales.
Step 2 of 2: Request received
20 minutes with a Pillar co-founder. Bring whoever owns sales if you can.
Your reference: PLR-00000. It’s the same kind of ID we attach to every lead we bring you.
Demo scheduler. Add your Calendly link in CONFIG to show your real calendar.
While you wait
Free, and useful whether or not we work together.
Find your ceiling per booked call and per lead, and run the cheap-lead test.
Run your numbersThe pixel, click ID and CRM steps that keep a source attached from ad to closed deal.
Get it with the calculatorOwner view
Loading requests…
| Submitted | Name | Company | Contact | Industry | Deal value | Ad spend | CRM and follow-up | Source | Fit | Booked |
|---|
Call booked
Your Lead Engine audit call is confirmed. A calendar invite is on its way to your inbox.
Your reference: PLR-00000
Before the call
On the call
Bring the right people
Whoever owns sales or your CRM. Twenty minutes with them makes the audit far more accurate.
Need to reschedule? Use the link in your Calendly confirmation email, or write to ads@growwithpillar.com.
Two things worth five minutes before we talk.
Find your ceiling per closed deal, per booked call and per lead, then run the cheap-lead test.
Open the calculatorHow one client turned $26.3K in ad spend into $229,750 in new revenue, and why cheaper leads didn’t buy.
Read the case studyLegal
Effective November 12, 2026
Pillar Media Inc. (“Pillar”, “we”, “us”) is a paid advertising and lead generation agency based in Toronto, Ontario, Canada. This policy explains what personal information we collect through this website, how we use it, and the choices you have. Questions go to ads@growwithpillar.com.
Information you give us. When you request an audit, book a call or use our calculator, we collect what you enter: your name, work email, phone number, company, website, role, and business details such as deal value, ad spend, CRM and sales process.
Information collected automatically. When you visit, we collect the pages you view, the site that referred you, campaign parameters in the link you followed (such as UTM tags), advertising click identifiers (such as Google’s gclid and Meta’s fbclid), a reference ID stored in your browser, and basic device and browser information. We use cookies, browser storage and similar technologies to do this.
We may use advertising and analytics tools from Meta and Google, which use cookies and similar technologies to measure our ads and show relevant ads. You can manage this through your browser settings, Google’s Ads Settings and Meta’s ad preferences.
If you give us your mobile number and agree to receive texts, we use it to send messages about your audit request and booked calls. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Mobile information and text messaging consent are not shared, sold or rented to third parties or affiliates for marketing or promotional purposes.
We do not sell personal information. We share it only with service providers that help us run our business, such as our CRM and messaging platform, scheduling, website hosting and analytics providers, under agreements that limit their use of it; when required by law; or as part of a merger or sale of our business. Our service providers may process information in Canada and the United States.
We keep personal information only as long as we need it for the purposes above or as the law requires, and we protect it with reasonable administrative, technical and physical safeguards.
You can ask to access or correct your personal information, or withdraw your consent to being contacted, at any time by emailing ads@growwithpillar.com. Every marketing email includes an unsubscribe link, and you can reply STOP to any text. Depending on where you live, including under Canada’s PIPEDA or US state privacy laws, you may have additional rights, and we will honour requests as those laws require.
This website is for businesses and is not directed to anyone under 18. We do not knowingly collect information from children.
We may update this policy and will post the new version here with its effective date.
Pillar Media Inc., Toronto, Ontario, Canada · ads@growwithpillar.com
Legal
Effective November 12, 2026
These terms govern your use of this website, operated by Pillar Media Inc. (“Pillar”). By using the site, you agree to them. If you don’t agree, please don’t use the site.
This website describes our services for general information. Any engagement with Pillar is governed by a separate written agreement, which takes priority over anything on this site. Prices shown are in US dollars, exclude advertising spend paid directly to Meta and Google, and may change before an agreement is signed.
Advertising results depend on many factors outside our control, including your offer, market, budget, sales process and how quickly your team follows up. We do not guarantee any particular number of leads, calls, sales or revenue. Calculator results are estimates based on the numbers you enter and are not a promise of performance.
If you opt in, Pillar sends text messages about your audit request and booked calls. Message frequency varies. Message and data rates may apply. Reply STOP to cancel and HELP for help, or email ads@growwithpillar.com. Carriers are not liable for delayed or undelivered messages. Consent to receive texts is not a condition of any purchase.
You agree to provide accurate information in our forms and not to misuse the site, including by attempting to disrupt it, access it without authorization, or submit false or automated requests.
The content, design, text and graphics on this site belong to Pillar or its licensors. You may not copy or reuse them without our written permission. Other company names and trademarks belong to their owners.
The site may link to third-party sites and tools. We are not responsible for their content or practices.
The site is provided “as is” without warranties of any kind. To the fullest extent the law allows, Pillar is not liable for any indirect, incidental or consequential damages arising from your use of the site, and our total liability for any claim relating to the site will not exceed one hundred US dollars.
These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. Disputes will be handled in the courts of Toronto, Ontario.
We may update these terms and will post the new version here. Questions: ads@growwithpillar.com.
Legal
Effective November 12, 2026
Case studies, figures and examples on this site describe results for specific clients in specific circumstances. They are not typical, and past results do not guarantee future results. Your results will depend on your offer, market, budget, sales process and follow-up. Some case studies are anonymized at the client’s request, and figures may be rounded.
Testimonials reflect the individual experiences of the people quoted. Job titles are shown as they were at the time of the testimonial.
Client names identify companies we have done paid advertising and lead generation work for. Their trademarks belong to them, and their mention is not an endorsement of Pillar. Company milestones such as funding rounds and acquisitions come from public reporting and reflect many factors beyond our work.
The calculator and illustrated examples, including the sample deal trace, are for illustration. They are estimates, not forecasts or guarantees.
Content on this site is general marketing information and is not legal, financial, tax or compliance advice. Talk to a qualified professional about your own situation, including the advertising and privacy rules that apply to your industry.
This website is not part of, endorsed by, or affiliated with Meta Platforms, Inc., Google LLC, or any of their affiliates. Facebook and Instagram are trademarks of Meta Platforms, Inc. Google and YouTube are trademarks of Google LLC. Partner statuses refer to programs those companies run for agencies.
Pillar Media Inc., Toronto, Ontario, Canada · ads@growwithpillar.com